Welcome to 4-U-2 CONSIDER.

B-R-R is different 

We believe in the power of breaking  old rules and creating fewer new ones. The Team is here to share their secrets and new or forgotten elements to please the demo. This small step is a beginning to take your station to the next level.

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Some stations are making the same mistakes they made BEFORE knowing they were wrong!

B-R-R is different

B-R-R intentionally endorses leaving behind some of the radio irritants of the past. In many cases the simplicity of removing these previously considered (by consultants and program directors) as "carved-in-stone gimmicks" is noticed by the current 50+ Grown-Up demo.

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It's still true that it's the little things that count. Just a few of them can grow into BIG BAD THINGS.

B-R-R is different 

IMAGING ALERT

Akron Beacon Journal

A song written more than 50 years ago to protest the death of four students at Kent State University on May 4, 1970, is seeing a resurgence due to rallies at college campuses across the country.

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B-R-R suggests you consider Veterans families and other listeners and clients before playing "(Four Dead In) OHIO" and other tunes inspired by riots, etc.  

But judging by the YouTube comments, this song's message still resonates today. 

Coming Soon MORE tips and info. Return and REFRESH

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5 Ways Your 50+ Format Does NOT Have to Make Listeners Feel Old

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The SECRET To Playing The Right Music While Remaining RELEVANT

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Finding and Coaching Silver On Air Talent. *you won't believe #3

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What songs should NOT be played? "It's what you DO play that matters."

 

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B-R-R is different #5  

We appreciate the many smart people attempting to keep Radio Alive. We will share their ideas and opinions and tell you how to make contact.

 

QUOTE from BRIAN WRIGHT  brian@wrightmediagroup.net

Radio stations whose primary focus is on connecting emotionally with their target audience are seeing growth and getting stronger.  Strong personalities are what listeners enjoy and they love it when they interact with people just like them.  It’s what keeps the listener coming back.

 B-R-R is different #7

For decades (70s & 80s) creative Programming often involved copying successful stations in other markets. There were a couple of dozen genius PD's who came up with true original brilliance never done before. Those stations were ripped off and became cheap sound-alikes. 

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Many are still doing the same slogans and branding to this day.

*NOT because it still works.

B-R-R is different #8

Many stations won't hire mature, age 50+ staffers. The 50+ format listeners demand the hosts have knowledge and understanding of the Demo. We strongly suggest finding and hiring DJ's who already done-did-it.  And they can't wait to get back on the radio! Stations ignoring this fact are run by Dum-Dum Pants.

 

I could say more.

But I won't.

Yet.   These stations are run by Dum-Dum Pants,ver 50!)

   

B-R-R is different #9

   DEMO/REVENUE UPDATE 

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Boomers are defying age norms and you are losing out

Fast Company's BARIE CARMICHAEL AND BLAKE CADWELL reveal that marketers and business leaders need to catch up with this Boomer generation’s buying power and savvy. "Rather than winding down post-65, they are a growing share of the U.S. labor force, active consumers, and digital users with spending power in today’s economy." says Fast company.

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Furthermore, Seniors will top 22% of the U.S. population by 2050 and those over age 50 will command 60% of global spending according to AARP’s Global Longevity Economy Outlook.